Question 1

What makes Ethikai different from other consultants?

Accepted Answer

We're not generic business consultants applying corporate frameworks to IT businesses. We've worked in MSPs and the IT channel for years. We understand why your best engineer may not be leadership material, why scaling technical teams is different, and why profitability in IT requires a completely different approach. We speak your language because we've lived your reality.

Question 2

How long does it take to see results?

Accepted Answer

You'll have absolute clarity on your next critical steps within 30 days, or we keep working until you do, no additional fees. Some clients go from crippling anxiety attacks to none. Others go from needing to hire but not knowing what for to having someone in a defined seat within two weeks.

Question 3

Do you work with businesses outside the IT channel?

Accepted Answer

No. We only work with MSPs, VARs, SaaS, and IT solution providers. This focus means we understand your unique challenges: the pace of technological change, the reactive nature of client work, the complexity of balancing BAU and projects. Generic frameworks don't work in IT. Ours do.

Question 4

What if we've tried other frameworks and they didn't stick?

Accepted Answer

Most frameworks fail because they're either too generic or they try to optimise something that's fundamentally broken. We start with clarity on what you actually want, fix the foundations in the right order, then build systems designed for the reality of IT service delivery, not corporate theory.

Question 5

How do we know if we're ready to work with Ethikai?

Accepted Answer

You're ready if you're an established IT business with 3+ years trading, typically 3-20 employees, and you're either struggling with broken foundations or functioning but ready to scale intentionally. If you're still firefighting instead of leading, we can help.

Question 6

What does working together actually look like?

Accepted Answer

For specific projects like defining your strategy or fixing your foundations, we start with workshops to get clarity, then iterate the work together in weekly meetings until it's done. For ongoing operational support, we become part of your leadership team like an outsourced COO, facilitating your meetings, running your strategic planning, and keeping you accountable.

Question 7

What's Ethikai's guarantee?

Accepted Answer

Once we've completed the work together, you'll have absolute clarity on your next critical steps, or we keep working until you do, no additional fees. We remove the biggest risk: investing time and energy in yet another consultant who delivers confusion instead of clarity.