EthiKAI

From Firefighting to Leading

Untrapped

A fortnightly newsletter for MSP and IT business owners who want to stop running from fire to fire and start building a business that works without them at the centre.

No fluff. No selling. No pressure.

Untrapped issues include

Practical tools and video insights built for MSP operations, such as:

Video insights

Short videos addressing real MSP challenges

  • Why your team won't take ownership
  • Hiring during tight margins
  • Running meetings that actually work
  • Delegation frameworks that stick

Ready-to-use tools

Download, print and implement today

  • Eisenhower matrix templates
  • Delegation decision trees
  • Meeting structure frameworks
  • Work-life balance scorecards

MSP-specific strategies

No generic business theory

  • Built for IT service businesses
  • Tested with £2-10M MSPs
  • Acknowledges why standard advice fails
  • Foundation-rebuilding, not quick fixes

Example tool: The Eisenhower Decision Matrix

One of the most requested tools.

Helps you figure out what you should actually be doing vs what your team should own.

Stop Firefighting. Start Leading.

Get Untrapped

Sign up for actionable insights for MSP & IT business owners who want a business that works without them at the centre.

Delivered every two weeks. Free and actually useful.

What MSP owners say:

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Working with Ethikai has gone well in several ways. They have held me accountable, approached projects with a focus on scaling up, and broken the parts down into actionable stages. They have also provided valuable insights into the financial aspect, balancing the needed projections with managing what I currently have, and helped me learn and refine business processes week by week.

- Luke Rosser | MD at CPR Consulting

I thought I needed to hire expensive senior engineers. Turns out I needed mid-level techs with the right Working Genius pattern. Saved £20k per hire and they're better fits.

- Anthony Birone | Founder at ElasticIT

The Working Genius piece alone was worth it. We immediately understood why our senior tech was brilliant with clients but terrible at documentation. We restructured his role, he's happy, we're happy.

- Phil Loyd | Head of Operations at Page DAO

I knew exactly what we we're doing and how we we're doing it. I was lacking the big picture why and without knowing where we were heading I was stuck on who needed on the bus. (#ChrisWords) Working with Ethikai and tracking back to why I started Renada and what we were working towards allowed us to not only provide internal clarity but be intentional with our hiring as we grow.

- Connor Fagan | Founder at Renada

Working with Ethikai has gone well in several ways. They have held me accountable, approached projects with a focus on scaling up, and broken the parts down into actionable stages. They have also provided valuable insights into the financial aspect, balancing the needed projections with managing what I currently have, and helped me learn and refine business processes week by week.

- Luke Rosser | MD at CPR Consulting

I thought I needed to hire expensive senior engineers. Turns out I needed mid-level techs with the right Working Genius pattern. Saved £20k per hire and they're better fits.

- Anthony Birone | Founder at ElasticIT

The Working Genius piece alone was worth it. We immediately understood why our senior tech was brilliant with clients but terrible at documentation. We restructured his role, he's happy, we're happy.

- Phil Loyd | Head of Operations at Page DAO

I knew exactly what we we're doing and how we we're doing it. I was lacking the big picture why and without knowing where we were heading I was stuck on who needed on the bus. (#ChrisWords) Working with Ethikai and tracking back to why I started Renada and what we were working towards allowed us to not only provide internal clarity but be intentional with our hiring as we grow.

- Connor Fagan | Founder at Renada

Working with Ethikai has gone well in several ways. They have held me accountable, approached projects with a focus on scaling up, and broken the parts down into actionable stages. They have also provided valuable insights into the financial aspect, balancing the needed projections with managing what I currently have, and helped me learn and refine business processes week by week.

- Luke Rosser | MD at CPR Consulting

I thought I needed to hire expensive senior engineers. Turns out I needed mid-level techs with the right Working Genius pattern. Saved £20k per hire and they're better fits.

- Anthony Birone | Founder at ElasticIT

The Working Genius piece alone was worth it. We immediately understood why our senior tech was brilliant with clients but terrible at documentation. We restructured his role, he's happy, we're happy.

- Phil Loyd | Head of Operations at Page DAO

I knew exactly what we we're doing and how we we're doing it. I was lacking the big picture why and without knowing where we were heading I was stuck on who needed on the bus. (#ChrisWords) Working with Ethikai and tracking back to why I started Renada and what we were working towards allowed us to not only provide internal clarity but be intentional with our hiring as we grow.

- Connor Fagan | Founder at Renada