Why We Do What We Do
"To help people be their best selves so that they can help others in their charge be the best that they can be."
We believe in the power of living your values and pursuing your life’s mission with a healthy sense of urgency.
Our name is a blend of ‘Ethical’ and ‘Ikigai’, a Japanese philosophy that embodies daily rituals, intimate relationships, and fulfilling life roles.
We stand against the outdated industrial age way of running a business and fight for a future where work is meaningful and organisations are healthy.
Our Journey
Our expertise is born from years of hands-on experience in the IT industry.
We’ve worked with visionaries, supported start-ups, and participated in think-tanks.
We’ve seen the stark contrast between functional and dysfunctional teams, and we’ve learned what truly makes a team thrive.
Our founder, Chris Cooke, embodies our philosophy by pushing his limits in triathlons, reflecting our belief that magic happens outside the comfort zone.
How We Help Our Clients
We offer more than just consultancy; we provide a transformative experience. We bring external pragmatic best practices, operational expertise, and strategic insights to your organisation. Because we’re not involved in the day-to-day, we can offer big-picture planning, clarity, and accountability.
Imagine a workplace where everyone enjoys their work and understands the role that brings out their best selves. We help you build organisational health, fostering clarity that enhances collaboration and creates real teams. Our approach is tailored to your unique challenges, applying frameworks like EOS Traction, Scaling Up, and Metronomics to ensure your success.
By partnering with Ethikai, you’re not just getting a service; you’re gaining a partner dedicated to helping you and your team achieve your highest potential. We’re here to guide you towards a better way of working, where every day is an opportunity to be your best self and inspire others to do the same.
5 Simple Steps to Success
Because transforming your organisation shouldn't be complicated We've stripped away the corporate fluff to create a straightforward 5-stage journey that delivers real results. Starting with our very first conversation, we're committed to adding value at every step. No hard sells, no complex processes - just honest discussions and practical solutions. And if we're not the right fit? We'll help you find someone who is. That's our promise to you.
Book a Meeting with Us
Sign an NDA (if you want to)
Free Consultation
Proposal Development
Agreement & Kick-Off
Proof that it works
At Ethikai we pride ourselves on delivering tangible results that make a real difference in our clients' lives. Here's a real testimonial that highlights our impact:
“Chris has been instrumental in keeping us focused on what truly matters in our business. He skillfully guides us through meetings and decision-making processes, asking thoughtful and curious questions that help uncover assumptions or potential mistakes. His deep knowledge of our industry and business practices is an invaluable asset. Chris consistently goes above and beyond, always coming to meetings fully prepared and following up promptly, often ahead of schedule. His dedication and expertise have made a significant positive impact on our business.”
- Chris Morrell | Client Services Director | ProDrive IT
The Ethikai Team
Chris Cooke
Founder
Working Genius: Discerner & Enabler
DISC: Decisive & Cautious
16 Personalities: 'The Manager' - ESTJ
Enneagram: Giver
Oscar Barrientos
Non Executive Director
Working Genius: Discerner & Inventor
DISC: Decisive & Interactive
16 Personalities: 'The Commander' - ENTJ
Enneagram: Challenger